I don’t mind shameless promos of things I really love. And, I love Meetup. I’ve been using them for about six months now and have been really happy with how they continue to improve the service, the site and the offerings to meet the needs of their users.

Those cats know who they are, how to promote and when to communicate. Today I received an email with this copy that proves to me that they are growing up quite nicely:

Here at Meetup HQ we always want to help people get offline and attending your Meetups. Wouldn’t it be great if everyone realized that when you meet real people face-to-face, amazing things can happen? We think so! So we made a video.

With so many people these days plugged into their cell phones, email, and online social networks, it seems like only an intervention will help get them offline! We all probably know someone like this.

Check out unplugyourfriends.com and send an intervention to anyone you know who may need an “unplugging” of their own!

-The team at Meetup HQ

Watch the video. It’s really well done. And it only takes a few secs to fill out the funny form and send it along to someone you know. With this one little promo, Meetup has:

1) Gotten my attention by tapping into a cultural pain point: we all know someone who could use a breather from updating their status on Facebook or Twitter (okay, that someone is usually me but, whatever!).

2) Created something fun and interactive that is directly in line with their positioning: Meetup is your online answer to connecting with like-minded people in offline ways.

It’s so refreshing when an ecomm company uses common sense marketing to create something clever and effective! Go Meetup, go.