Quick Tips: Online Marketing
Understand that online marketing is both science and art. Here are some specific points of interest for all businesses, whether you are high e-commerce or a brick-and-mortar that needs online presence:
Start Conversations
What type of email is opened the most – newsletters, promotions, ads? None of the above. Emails with the highest open rate are transactional. Confirming sign-ups, receipts for purchase and delivering passwords are considered transactional. While you have these eyeballs at the ready, why not promote something and get them engaged further?
No Dumping
Once you start a conversation, keep it going. If you are going to send people to your website from a direct mail piece or advertising, make sure they find themselves on a landing page or can easily continue the conversation you started. Don’t make them work for something that should be instantly gratifying. If you want to capture their information before they can get what you promised, get their name and email. Later on you can build more information on them.
Connect With Opt-ins Only
The more you send out emails that get hard-bounced, get put on black lists or avoid protocol (such as neglecting to put your company name in the “from” line or not using a dedicated URL in a campaign delivered by a sales management platform), the more you will be seen as less legit by search engines.
Some great resources for email and web marketing include:
Tamara Gielen – I met Tamara at a conference in Miami - she has great info on the latest in email and marketing trends on her blog, Be Relevant! at: http://www.b2bemailmarketing.com
TheEmailWars.com – eROI is a company that is focused on email marketing and this blog is the better of their four. It showcases best and worst examples of email campaigns and creatives.
Jakob Nielsen – the king of online usability, has a great article on “writing articles not blogs”: http://www.useit.com/alertbox/articles-not-blogs.html
Bazaarblog – Produced by a marketing firm, this blog has some great info on word-of-mouth strategies, ecommerce strategies and marketing.
September 18th, 2007 at 1:05 am
Hi Suzi! How are you doing! Thanks for including a link to my blog!
September 20th, 2007 at 4:58 am
Hi,
Thank you for the information on online marketing and I do believe this will help many other readers succeed.
October 2nd, 2007 at 2:08 am
Amazing!! Tips are very informative. Your tips give clear picture as what is internet marketing. Thanks
October 6th, 2007 at 7:47 am
Thank you for sharing!
November 2nd, 2007 at 4:59 am
Hi! Your blog is really great.
The tips provided on online marketing are quite interesting. Thanks
November 5th, 2007 at 3:05 am
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November 7th, 2007 at 2:33 am
An awesome tips for online marketing, really it certainly makes good point with its step by step explained tips.
December 11th, 2007 at 11:26 pm
Very useful information provided for the people who want to make money. I have also tried with one of the option you have provided to make money! Thank you.
January 8th, 2008 at 11:35 pm
Interesting post.
Ever since the development of the internet, the internet marketing has continuously grown and it is today one of the most profitable businesses. It has many shapes and sizes, from people who make a small revenue to real giants who make millions and billions of dollars. If you want to get your hands on a piece of the big pie, you have to know that competition is fierce, but with a little bit of luck and a lot of commitment, it can be done.